The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our researchers go beyond answering briefs. They are partners who help identify opportunities and actualize marketing strategies that connect people to meaningful experiences.
Team Description
Instagram champions everyday creativity that connects you to others and the world. We build the tools and services to empower our community and creators to imagine the possibilities of what's next. At Instagram, we believe in the power of creativity to reimagine and connect with the world around us.
The Instagram Marketing Insights (IGMI) team are the stewards, guides, and enablers of the Instagram brand strategy for both product and brand marketing insights work. We use deep brand and consumer knowledge to enable IG's long-term goals with our target audiences.
Role Overview
We are seeking a senior Marketing Insights Researcher (contract) to join the Instagram Marketing Insights team, focused on product marketing insights and go-to-market support. This role sits at the intersection of product development, AI strategy, and brand-accretive growth, supporting some of Instagram's highest-priority and most ambitious initiatives.
The ideal candidate will operate as a strategic partner to Product, Brand, and cross-functional teams, bringing clarity to complex problems and translating consumer and product insights into actionable strategy. This person should be as passionate about the process that comes before and after research as the research itself: scoping the right questions, integrating product usage data with UXR and other inputs, and ensuring insights land with the right stakeholders at the right time.
Resilience, flexibility, and comfort with ambiguity are essential. While the bulk of the work is product focused, this researcher should be adept at brand thinking and understand how product interactions contribute to or detract from overall impressions of Instagram. Balancing being both a visionary leader and everyday executor is essential.
The successful candidate will be expected to deliver insights that shape both near-term launches and long-term brand health, regularly interfacing with stakeholders, leadership, and leading cross-functional workstreams.
Responsibilities
Serve as the primary insights partner for high-visibility product launches, ensuring research findings directly inform go-to-market and brand strategy.
Translate key business questions into holistic learning plans; juggle competing priorities and interrogate research requests to ensure we are answering the right questions
Design and execute high-impact quantitative and qualitative research including foundational "understand" work with key audiences, campaign development for product launches, creative and message testing, and product GTM evaluation
Analyze, integrate, and synthesize product usage data, UXR findings, and other inputs to build coherent, data-backed strategic recommendations
Partner with UXR, Data Science, and Marketing Analytics across planning, execution, and measurement to maximize the impact of marketing and product investments through comprehensive learning agendas and frameworks.
Influence decision-making, GTM planning, and goal-setting through highly effective communication with all levels of stakeholders, including leadership
Proactively identify and scope new research opportunities and strategic risks, bringing a forward-looking perspective to help the team navigate ambiguity and solve undefined problems.
Leverage and champion AI-powered research methodologies to accelerate insight generation, research delivery, and innovation in marketing measurement.
Minimum Qualifications
8+ years of experience in market research, consumer insights, or strategic consulting
Experience designing and executing both quantitative and qualitative research programs
Proven ability to translate complex research into clear strategic recommendations that drive business outcomes
Experience working embedded on marketing or product teams, with a track record of influencing strategy and decision-making
Experience synthesizing information from multiple sources to build holistic and compelling strategies
Experience solving blank-slate, undefined problems as well as well-defined problems with suitable methodology
Strong analytical skills with experience in data analysis tools (e.g., SPSS, R, Python, SQL)
Experience with survey design and programming tools (e.g., Qualtrics, SurveyMonkey)
Excellent communication and presentation skills with demonstrated ability to influence senior stakeholders
Preferred Qualifications
Experience in brand building, brand strategy development, and product marketing
Experience with AI products, features, or technology marketing
Experience in the social media, entertainment, or consumer technology category
Experience collaborating with UXR, Data Science, and cross-functional product teams
Familiarity with brand health measurement, tracking studies, and preference research
High fluency in AI-powered research tools and agentic workflows
Masters or PhD in a relevant field (marketing, psychology, communications, social sciences, statistics)
Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.
At Meta, we are constantly iterating, solving problems, and working together to connect people all over the world. That’s why it’s important that our workforce reflects the diversity of the people we serve. Hiring people with different backgrounds and points of view helps us make better decisions, build better products, and create better experiences for everyone.
We give people the power to build community and bring the world closer together. Our products empower more than 3 billion people around the world to share ideas, offer support, and make a difference.
