The Recruitment Marketing Program Manager leads strategic marketing initiatives to attract top talent, drive employer brand awareness, and support Meta’s hiring goals. This role blends project management, creative content development, and cross-functional collaboration to deliver impactful recruitment campaigns.
Key Responsibilities:
- Plan & Execute Campaigns: Develop and manage integrated marketing campaigns for priority talent pipelines (AI, ML, PhD, hard-to-fill roles), using data and market insights.
- Project Management: Coordinate timelines, deliverables, and stakeholder communications across recruiting, business, and creative teams.
- Career Site Management: Drive content strategy, enhancements and updates for all recruiting related areas (career programs, jobs, hiring process, candidate prep, etc.) and manage any recruiting updates/ enhancements that impact the career site.
- Creative Content Management: End to end content strategy and management including copywriting, editing, design, stakeholder reviews etc. for high-quality content (social, video, graphics, blogs etc.) for recruiting related areas such as recruiting conferences and events, job specific promotion, intern content, career programs etc.
- Internal & External Communications: Manage internal and external communications to equip recruiters, hiring managers, and interviewers with key messages and talking points for effective candidate engagement.
- Event & Conference Promotion: Support virtual and in-person event logistics, including campaign promotion, attendee communications, and post-event analysis.
- Data & Reporting: Track campaign performance, candidate engagement, and business impact using dashboards and analytics.
Stakeholder Engagement: Partner with cross-functional teams to align messaging and ensure program success.
Minimum Qualifications:
- 5+ years in recruitment marketing, talent brand, employer brand or related roles.
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Strong written and verbal communication skills; ability to tailor messages for different audiences.
- Experience with creative tools (Canva, Figma, Adobe Creative Suite) for content creation and design.
- Proven project management skills; ability to manage multiple workstreams and deadlines.
- Data-driven mindset; comfortable with campaign metrics and reporting.
Preferred Qualifications:
- Prior experience in recruitment marketing for a large global organization.
- Prior experience with employer branding and talent acquisition marketing.
- Prior experience in a recruiting or sourcing role for a tech organization.
- Prior experience in internal / external communications.
- Experience in event logistics and operational execution.
- Experience applying AI tools to improve workflows.
- Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.
At Meta, we are constantly iterating, solving problems, and working together to connect people all over the world. That’s why it’s important that our workforce reflects the diversity of the people we serve. Hiring people with different backgrounds and points of view helps us make better decisions, build better products, and create better experiences for everyone.
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