Marketing Manager V

Social Lead, Wearables

Reality Labs Social is recruiting for a creative, analytical and strategic Social Lead to join our wearables team as a temporary maternity leave cover. As a driving force behind our wearables social content, you’ll bring our brand voice to life across platforms and be responsible for crafting compelling content that educates and inspires. We’re looking for someone who thrives in a fast-paced environment, is able to juggle multiple projects while maintaining attention to detail, and has their finger on the pulse of social media trends, a keen eye for storytelling and a passion for consumer tech.

Key Responsibilities:

This role will be project-focused as we launch two new social channels - TikTok and YouTube.

• Develop a TikTok strategy for a wearables product. Take our existing marketing and overall social strategy and adapt into a TikTok-first approach.

• Pitch, develop, and plan breakthrough social content that showcases the value of Wearables specifically tailored for a TikTok audience.

• Onboard creative agency who will handle the daily content for the TikTok channel.

• Work with internal Content Studio partners on additional creative support, community management and publication.

• Develop a YouTube strategy for a wearables product. Compile channel pillars, series concepts, casting and scripts.

• Onboard creative agency who will handle the daily content for the YouTube channel.

Additionally, the ideal candidate will work closely with Social Media Manager on ongoing initiatives:

• Ensure the content calendar is accurate, up to date and passes through the right approval channels.

• Represent the wearables social team in multiple weekly XFN forums.

• Partner with the International social teams to ensure their content strategy is aligned with our global approach.

• Collaborate with Social Producers to optimize processes for seamless workflow.

Minimum Qualifications:

• Bachelor's degree or equivalent marketing experience

• Minimum 8+ years of experience in a social media role with hands-on experience managing a large brand’s social presence.

• Strong communication skills with the ability to influence strategic decisions.

• Deep understanding of social marketing, creator, and content trends.

• Fluent in the language of the internet, with a deep understanding of social platforms.

• Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams and external partners.

• Detail-oriented and able to maintain accuracy under pressure with many workstreams, projects, stakeholders, and processes.

• Strong problem solving ability when facing pivots, challenges, and multiple layers of approvals.

Preferred Qualifications:

• Experience in innovative consumer product categories like consumer tech and/or AR/VR technologies, sports, fashion and culture brands.

Key Skills:

Creative Production Skills, Communication Skills and Organizational Skills

Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.

At Meta, we are constantly iterating, solving problems, and working together to connect people all over the world. That’s why it’s important that our workforce reflects the diversity of the people we serve. Hiring people with different backgrounds and points of view helps us make better decisions, build better products, and create better experiences for everyone.

We give people the power to build community and bring the world closer together. Our products empower more than 3 billion people around the world to share ideas, offer support, and make a difference.