We’re looking for a strategic and technical Lifecycle Marketing Manager to accelerate business activation, engagement, and retention across our SaaS platform. This role is focused on growing monthly active businesses and advertisers, owning key lifecycle touchpoints from onboarding to reactivation. You’ll partner closely with product, data, sales, and performance marketing teams to design full-funnel journeys that convert interest into sustained platform usage.
This is a high-impact Level 6 individual contributor role—ideal for a seasoned marketer who thrives in a cross-functional environment and is fluent in both customer engagement strategy and marketing operations execution.
What You’ll Do
Execution of lifecycle programs that drive activation, product adoption, and long-term engagement across enterprise audiences
Partner with Product, Sales, and Data teams to define success metrics for active usage and advertiser participation—and build programs to improve them.
Design multi-touch nurture flows across email and in-app surfaces that guide users through onboarding, education, and expansion and reactivation.
Build and maintain robust marketing automation workflows (e.g., with Salesforce Marketing CLoud, Braze, Marketo, Iterable, or HubSpot) with personalization logic tied to behavioral and product usage signals.
Run experiments and A/B tests to optimize messaging, sequencing, and timing of campaigns.
Use segmentation and cohort analysis to uncover friction points in the customer journey and identify high-leverage opportunities for lifecycle impact.
Develop activation frameworks to distinguish and prioritize lifecycle strategies by audience type, vertical, or use case.
What You’ll Bring
5–7+ years in lifecycle, growth, or engagement marketing, preferably in a SaaS or self-serve B2B platform environment.
Proven experience driving monthly active user growth and revenue-generating actions (like advertiser onboarding or campaign launches).
Strong technical acumen—you know how to partner with engineers or dig into campaign logic, user properties, APIs, and event tracking schemas.
Hands-on experience with marketing automation tools (e.g., Salesforce Marketing Cloud Braze, Iterable, HubSpot, Marketo), customer data platforms (e.g., Segment, mParticle), and analytics tools (e.g., Looker, Amplitude, Mixpanel).
Ability to balance strategic thinking and scrappy execution—you can lead roadmap planning and also build a lifecycle journey start-to-finish.
Excellent communicator and collaborator, especially with cross-functional stakeholders like Product, Growth, and RevOps.
Bonus: Experience with advertiser ecosystems, marketplaces, or two-sided platforms.
