Overview:
The Marketing Automation team within the Business Marketing Group at Meta is seeking a Salesforce Marketing Cloud specialist. As an expert in marketing automation, you will launch, optimize, and scale global business marketing campaigns to drive awareness and adoption of Meta’s products and services. You will orchestrate journeys to use digital channels, such as email, ads, web, and events to drive results.
Responsibilities:
Build marketing campaigns using Salesforce Marketing Cloud including campaign setup, email setup, testing, scheduling, tracking, and measuring campaigns to drive short-term and long-term results.
Orchestrate multi-channel customer journeys using Journey Builder, including digital channels such as email, webinars, messaging, forms, landing pages, in-app messaging, and web.
Set up webinar programs in Salesforce Marketing Cloud, including email invitations, reminders, landing pages and forms.
Create and maintain lists, segmentations, and data extensions.
Optimize marketing automation programs with a focus on driving engagement, efficiency, and scalability
Provide campaign-level reporting on email, webinar, and other marketing channels.
Consult with marketing stakeholders on marketing automation and email marketing best practices to drive channel effectiveness.
Work cross-functionally with multiple internal stakeholders to execute marketing campaigns
Qualifications:
Expert hands-on proficiency with Salesforce Marketing Cloud
Like to Have:
Experience with Salesforce Data Cloud
Strong technical knowledge using Salesforce Marketing Cloud with in depth understanding of technical configuration, customization and integration concepts
Experience with webinar programs
Excellent grasp of best practices for email marketing
Knowledge of CRM, preferably Salesforce
Strong business acumen and quantitative analytical skills. SQL skills a plus
Fast Learner – Can achieve power-user status on multiple tools quickly
2+ years of experience with Salesforce Marketing Cloud
Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.
At Meta, we are constantly iterating, solving problems, and working together to connect people all over the world. That’s why it’s important that our workforce reflects the diversity of the people we serve. Hiring people with different backgrounds and points of view helps us make better decisions, build better products, and create better experiences for everyone.
We give people the power to build community and bring the world closer together. Our products empower more than 3 billion people around the world to share ideas, offer support, and make a difference.
