Graphic Designer III

We are seeking a highly creative and experienced Freelance Brand Designer to support Instagram’s @design and Design Studio teams. This role is ideal for a designer who thrives in both public-facing and internal environments, and who can manage working across a variety of design projects with a strong sense of brand and storytelling.

Engagement Details

• Monthly Commitment: 24 - 60 hours per month (24 hrs guaranteed; some weeks may require exclusive focus, especially around major events)
• Estimated Weekly Hours: ~6-8 hours per week, with flexibility for increased focus during key periods.
• Advance Notice: Major events time sensitive projects that will be scheduled with at least 2 months’ advance notice.
• Duration: Ongoing, with advance notice for time intensive periods

About the Teams
@design
On Instagram and Thread’s @design, we share stories about design through the eyes of creators who are shaping creative expression, utilizing Instagram’s tools to enhance our followers’ everyday creativity and showcasing how design can inspire and connect people. The team is a nimble crew of creative producers and communications designers crafting stories for external audiences on Instagram and Threads.

Design Studio
The Instagram Design Studio are stewards of the Instagram brand. We bring the brand to life in our product, including presentation design, swag, and visual identity for key internal moments.

Responsibilities
@design (Public-Facing) 6-8hrs / week

• Update Series Templates: Maintain and update templates for recurring series as needed.
• Storytelling Carousels: Ideate and design carousels for go-to-market (GTM) features, approximately 1-3 features per month.
• Content Production: Occasionally support the development of original content and assets for @design on Instagram and Threads, aligning to Instagram brand guidelines.
  

Design Studio (Internal-Facing)

• Internal Events Deck Design: Design and update presentation decks for roughly 3-4 key internal events.
• Project Management: Support a “slow dribble” of deck updates as content is finalized, ensuring all assets are ready ahead of set dates. Establish and maintain visual identity for decks, manage look and feel approvals, and coordinate with leaders for slide uploads.
• Swag Requests: Design internal and event-specific Instagram swag as needed.
  

Minimum Qualifications

• 5+ years of experience in a creative role, with an emphasis on brand and social media design.
• Strong experience designing for and managing social media accounts, especially Instagram.
• Proficiency in Adobe Creative Suite (InDesign, Photoshop, After Effects) and Figma experience is preferred.
• Experience running projects with multiple stakeholders and collaborating with both internal and external partners.
• Demonstrated ability to manage multiple projects and deadlines.
• Strong grasp of visual storytelling, trend spotting, and translating trends into engaging content.
• Experience designing assets and writing copy for social media.
• Familiarity with Instagram’s brand and visual language.
  

Preferred Qualifications

• Experience working within a creative department focused on visual storytelling.
• Experience creating content for an international audience.
• Art and design world experience and/or knowledge.
  

Application Process
If you are passionate about design, storytelling, and social media—and are excited to work with a dynamic team at Instagram—please reach out with your portfolio and relevant experience.

Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.

At Meta, we are constantly iterating, solving problems, and working together to connect people all over the world. That’s why it’s important that our workforce reflects the diversity of the people we serve. Hiring people with different backgrounds and points of view helps us make better decisions, build better products, and create better experiences for everyone.

We give people the power to build community and bring the world closer together. Our products empower more than 3 billion people around the world to share ideas, offer support, and make a difference.