Data Analyst III

Brand Tracking Manager

Our Reality Labs (RL) organization brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software, and platform. We plan to release multiple products over the next few years. In particular, we are building technologies or seemingly impossible products that define new categories that advance Meta’s mission of bringing the world closer together.

The ideal candidate will demonstrate ability to harness and translate strategic insights into actionable marketing recommendations, hunger to drive significant business result/impact, orientation toward strategic thinking to drive product/brand outcomes. They have experience in building strong cross-functional partnerships, insights and strategy for hardware/physical products as well as retail, shopper and/or category management. Proactivity, energy, flexibility, collaboration, and a passion for translating complex ideas into simple and compelling messages are a must.

Responsibilities

Included, by not limited to:

• Managing end-to-end Brand Tracking program, including survey design, data cleanliness/quality, and reporting
• Translate findings into actionable insights with clear recommendations/implications and produce highly effective communication that motivates people to apply learnings in marketing and across the organization
• Ability to go deep and uncover underlying/cohort-based trends, proactively spotting competitive opportunities and risks latent in the data
• Successful management of the program across VR and Wearables devices, delivering reporting, recommendations, and additional data on-time on a regular cadence
• Desire and ability to contextualize brand tracker learnings with large macro-economic, company-level, or org/pillar level moments to interpret or add understanding to the data and recommendations

Qualifications

• 6+ years of experience with extensive background in quantitative and qualitative research, including hands-on experience in survey/discussion guide and data analysis (weighting, data cleaning, regression, etc.).
• Direct experience on brand tracking programs required
• Independently execute full-cycle brand tracking programs and leveraging primary and secondary sources to inform analysis and strategies to drive business outcome
• Problem-solving and prioritization experience to move from blank slate to a research problem matched with a methodology
• Proven track record of managing data sets and overseeing responsibility for data hygiene and reporting
• Excellent communication and presentation skills with a proven track record of delivering concise, sharp, executive level synthesis to influence business decisions and strategies
• Experience thinking holistically/creatively in addition to technically/analytically
• Work well in a dynamic and fast-paced environment
• Experience collaborating proactively and effectively with a broad variety of partners
  
  

Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.

At Meta, we are constantly iterating, solving problems, and working together to connect people all over the world. That’s why it’s important that our workforce reflects the diversity of the people we serve. Hiring people with different backgrounds and points of view helps us make better decisions, build better products, and create better experiences for everyone.

We give people the power to build community and bring the world closer together. Our products empower more than 3 billion people around the world to share ideas, offer support, and make a difference.