Summary:
The main function of a content specialist is to write, review and edit content on Meta platforms. The typical specialist will have excellent editorial judgment, expert writing and editing skills, and a deep knowledge of social media norms and trends.
Job Responsibilities:
• Write, edit and review content for Meta platforms, ranging from creative copy to straightforward, informative text
•Use their excellent writing skills in a variety of use cases on various Meta platforms, demonstrating a mastery of different writing styles and creativity
•Perform analysis and produce reports with compelling, actionable insights for our partners
•Apply guidelines to review content at scale, maintaining commitment to accuracy and consistency
•Apply expertise in social media trends and internet culture to develop engaging, culturally relevant content
•Collaborate with our content and product teams to improve user experience
•Have the ability to work an extended schedule as required, including Saturday and Sundays
Minimum qualifications:
6+ years of experience with journalism, digital content strategy, production or relevant skills
Prior experience in prompt engineering, annotation and experience using AI tools
Deep knowledge of the social media landscape, latest trends, and internet culture, including a strong understanding of viral content dynamics.
Demonstrated critical thinking skills and impeccable track record of editorial judgment around nuanced topics (politics, bias, gender, religion etc.) to quality control large datasets of text
Familiarity with AP Style
Excellent communication skills, verbal and written
Proficiency in spreadsheet apps (e.g. Google Sheets, MS Excel) and/or other data analytics tool
Ability to perform and support basic data analysis and visualization
Editorial experience in creating and publishing multimedia content across various formats, including text, audio, and video
Education/Experience:
• Bachelors degree required.
